A message from Doug Pollard & Paula Otto

On behalf of NeoPollard Interactive and the Virginia Lottery, we would like to personally invite you to join us for the 2nd Annual digitalXchange Conference taking place October 11-12, 2017, in Richmond, Virginia.

Digital technology continues to influence how lotteries engage with their customers in order to generate funds for good causes. Looking to the future, we know that many more technological innovations will emerge that will impact how lotteries will operate in the digital age. With this conference, we aim to bring together a community of digital pioneers to explore ideas on how lotteries can leverage the latest digital technology and strategies in order to engage players.

Our digitalXchange Conference will feature presenters from Virginia, Michigan, and many other lotteries from North America and around the world, that will demonstrate how they incorporate digital solutions into their lottery portfolios. Additionally, our keynote speaker, Barry Condrey, will share learnings from other industries that can be applied to lottery.

We anticipate a fun, informative, and motivational few days with many opportunities to network with leaders in our industry. Thank you for joining us and we look forward to your participation in our discussions at digitalXchange 2017.

See you there!


RSVP By September 8th, 2017

Keynote Speaker

Barry Condrey

Barry has worked in the Information Technology field for over 35 years. He has held many technical and leadership positions over the years in both private industry and government. After appointment as the first Chief Information Officer for Chesterfield County Virginia in 2006, he pursued initiatives which open government to citizens and provide services based on a citizen centric view of government. Under his leadership Chesterfield has been recognized as the #1 digital county in the nation three times and has received top honors as winner of the Best of the Web awards and numerous Governor's Technology awards. Recognized by Government Technology Magazine as one of the “Top 25 Doers, Dreamers and Drivers” in public service, he has twice been elected president of the Virginia Association of Local Government Information Technology Executives (VALGITE), holds a Masters degree from Virginia State University and serves as adjunct faculty at Virginia Commonwealth University where he teaches graduate courses in E-Government. He still writes code, manages a variety of Linux servers and blogs at cio-musings.blogspot.com.


Wednesday, October 11, 2017

Wednesday October 11, 2017

3:30 pm Optional: State Capitol Tour
5:00 pm Registration Open
5:45 pm Welcome Address
Paula Otto, Virginia Lottery
6:15 pm Keynote Speaker
Barry Condrey, CIO Chesterfield County VA
7:00 pm Opening Dinner Reception
Belle & James (Main floor Hampton Inn & Suites)
Thursday October 12, 2017

Thursday October 12, 2017

7:00 am Optional: Walking Tour
8:30 am Breakfast
9:00 am Morning Welcome & Remarks
Doug Pollard, Pollard Banknote
9:30 am Driving Omni-Channel Play
Shannon DeHaven, Michigan Lottery
9:50 am An Insider’s Look at the Irish iLottery
Dermot Griffin, Irish National Lottery
10:10 am Digital Paid Media
Liz Giffen, Michigan Lottery
10:30 am Morning Break
10:45 am The Journey to Loyalty
Steve Ortiz, Kansas Lottery
11:05 am Digital Success Stories – Lottery Show & Tell –
Moderator Julia Cloutier, Pollard Banknote
Noon Lunch (on-site at Virginia Lottery)
1:00 pm Virginia Lottery Office Tours
Small groups tour through informational stations:
CEO Hot Seat – Join Paula Otto & other for key digital insights.
eSubscriptions – Join Terri Rose & team for an overview of the Lottery’s subscriptions platform and sales results from the first 10 months with our new platform. Take a peek into their our new positioning, marketing and advertising plan for the coming year. Finally, they’ll address the additional products we will be launching in our subscriptions platform.
Technical Connections – Daniel Catley
2:15 pm Bridging Retail and Digital
2:35 pm Panel: On The Go: Mobile App Strategy
Moderator Danny Bogus, Digital Gaming Group
2:35 pm Panel: On The Go: Mobile App Strategy
Moderator Danny Bogus, Digital Gaming Group
3:00 pm Afternoon Break
3:15 pm An Insider’s Look at the Italian iLottery
Marco Tiso, Sisal
3:35 pm Panel: The True North: Canada’s Online Gaming Story
Moderator Jennifer Westbury, Pollard Banknote
Participants Paul Nguyen & Marie-Ève Laberge – LotoQuebec, Cherilyn Leffler – BCLC, and Carolin Taubensee – NeoPollard Interactive
4:00 pm Closing Remarks & Conference Sessions End
4:30 pm Optional: Walking Tour
5:30 pm Closing Reception
Casa Del Barco, 320 South 12th Street
8:00 pm Optional: Trolley Tour
Friday October 13, 2017

Friday October 13, 2017


Optional Tours

We are pleased to offer you the following tour options as part of the conference inclusions. Please indicate at the time of registration which tours you would like to join.


  • Hampton Inn and Suites

  • Hotel Website
  • 700 East Main Street - Suite A, Richmond, Virginia, 23219
  • USA TEL: +1-804-643-5400
  • FAX: +804-643-5200


Please use the transportation method of your choice for your trips to and from the airport; Uber, Taxi. Please submit your receipts to your NeoPollard Interactive representative for reimbursement. Estimated taxi fare is $29.00USD.


  • Q: Why should I attend digitalXchange 2017?

    A: This event is designed to foster meaningful and relevant dialogue on digital products and strategies specific to the lottery industry. Participants will be provided a forum to exchange ideas and solutions that can practically contribute to building your program plans. Plus attendees will experience meaningful networking opportunities specifically among digital lottery peers.

  • Q: Who should attend digitalXchange 2017?

    A: If you are tasked with understanding or developing digital products or strategies for your lottery, or you are looking for a central location to learn about how digital has impacted the lottery business, this event is for you. The digitalXchange is for Product/Marketing Managers and Executives who are responsible for developing their lottery’s digital presence and ensuring that these digital assets are being used effectively to promote increased player engagement and grow sales.

  • Q: How do I register for the conference?

    A: Complete the Registration section of the Digital Xchange website at: http://www.neopollard.com/digitalxchange. After submitting the form, you will be contacted to begin travel arrangements.

  • Q: Is my hotel rate part of the conference inclusions?

    A: Yes, accommodations at The Hampton Inn and Suites are provided for the nights of October 11th and October 12th, 2017.
    *conference rates have been secured both pre and post conference, please let us know on your registration form if you wish to extend your stay.

  • Q: How will I get from the airport to the hotel, return?

    A: Please use the transportation method of your choice for your trips to and from the airport/ Uber, Taxi. Please submit your receipts to your NeoPollard Interactive representative for reimbursement. Estimated taxi fare is $29.00USD

  • Q: Are meals included in the conference registration?

    A: Yes

  • Q: What is the average temperature in Richmond in October?

    A: The average high is 69° F (20° C) and the average low is 47° F (8° C).

  • Q: What should I wear?

    A: Business Casual attire is appropriate for the conference.

  • Q: What do I do if I cannot accept the conference inclusions?

    A: Please complete the registration form with your details and check off the “cannot accept” box. We will then contact you regarding payment or invoicing options.

  • Q: Who can I contact if I have further questions?

    A: If you have additional questions, please contact Rheanna Olson at rolson@pbl.ca